rebrand rugged hardware from China

Five Things to Know when Rebranding Rugged Hardware from China

  More and more factories in China turned to rugged smartphone and tablet manufacturing, since consumer market competition is becoming quite fierce. Rugged hardware manufacturing processes are nothing like consumer products. When assembling consumer-level devices, all a factory needs to do is to recruit engineers to test and design, hire experienced workers, prepare SMT machines, and prepare final assembly. For rugged handhelds and tablets, there are more things to consider. They must be water tight and drop resistant. Also, there is a balance between function and design. With their large batteries and thick protective cases, rugged devices can be quite ugly. Good looks can be hard to come by. What factors should besides industrial design should an importer consider when identifying a product to import? There are at least four of them.

1. Quality Control

How to tell whether a rugged phone or a tablet is good or not? There are many testing machines that can be used, but the most effective way, I think, is to use a trial device for a couple of months. Torture it as much as you can. If the factory claims it is IP 67 or MIL-STD-810G, then it should tough enough to endure in water and a drop from 1.5 meters. The strong can survive such treatment, and keep working long afterward. Next, for production quantities, a suitable sample plan and inspection criteria needs to be applied before shipment.

2. Minimum Order Quantity (MOQ)

Many retailers want to purchase a small MOQ. It is easy to realize for consumer products. In the rugged world, the story changes! Different customers have different demands, so OEM factories in China normally don’t hold inventory. When you think a sample is OK , and ask for a 100 pieces order – they will often tell you the MOQ will be 1000 pieces!! Confirm MOQ in advance. This can be quite important in determining which products are really available.

3. Exclusivity

Chinese salespeople are good at promoting and saying, “Yes.” It is possible for several companies to import the same device, rebranded to different names. The rugged mobility market is actually quite small. If everyone in the market is promoting the same product by different names, profit will drop dramatically. People will think the hardware is cheap, when actually it is quite expensive to produce. Whenever you decide to rebrand a rugged hardware, do some brand research first. Cooperate with a factory that really obeys the single distributor rule.

4. Price

Price is of course important. However, it is wise not to spend too much time finding the cheapest manufacturer. They can offer the lowest price, without a doubt. Even more important, however, is the service level. How well do they communicated? What level of quality control can they offer? How well do they respond when product questions or problems come up? All these things cost money, and all of them are worth spending for.

5.Choice of Partner

It is hard to admit, but the English of most salesman on Alibaba is quite awful. Unlike clothing, rugged phones and tablets require highly professional knowledge. Engineering and technical terminology can be essential to solve issues that always come up. Nice words like, “Hi, friend, how are you?” and, “Your fast feedback can be appreciated,” can’t solve a problem with a display, a connector, or an antenna. Also, it is essential to maintain a long term business relationship. This is something built through time. It allows speed to solve problems quickly, avoiding a back and forth for days on email.
A little more cost can gain a reliable partner who speaks and writes clearly, who can help communicate problems, and who will quickly negotiate obstacles. Even if this person is a broker who must increase price a little, it can be a good investment to order from him or her.

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